To show how essential an ethical, correct, transparent and impartial communication is to send messages to our targets, but also what a strategic tool for development and growth communication is, the General Manager of Ecopneus has been invited to hold a lecture at the EuroMediterranean Course of Environmental Journalism “Laura Conti” for some years. Promoted by Legambiente and by the publisher La Nuova Ecologia, this course is aimed at professional journalists and publicists that would like to further their knowledge on the topic.