The initiative “Open Plants” has been set up, in order to show from close up to the public Institutions, the industrial world, the Control Bodies and the citizens how the treatment and recovery of ELTs is managed. Visits of the shredding/grinding plants and of ELT collection centres are organised to give concrete evidence to how it is possible to give a new life to this precious material. Open Plants represents, thus, an important occasion to show the work, the commitment, the seriousness and professionality of all the players of the chain and, above all, to let the public opinion and the people of the sector get to know better the multiple applications of recycled rubber.