A real city in recycled rubber on board of Legambiente’s TrenoVerde (Green Train). It is a historical itinerant campaign that reaches many Italian cities every year. The car of Ecopneus is equipped with anti-shock flooring in recycled rubber from ELTs. It is shaped and coloured to recreate some of its main applications such as: football pitches, tennis courts, cycle lanes, and athletics tracks. On its walls there are images, games and installations with which over 30,000 people (of whom 16,000 are students) are involved every year in over 100 educational workshops. These allow them to realise how important it is to correctly recycle ELTs, and to get to know about the multiple applications of recycled rubber.